RESTAURANT BRAND IDENTITY

Little Tijuana Neighborhood Lounge

Relaunched under new ownership in Summer 2022, Little Tijuana needed an identity that could breathe new life into a neighborhood staple, and help it stand out as a destination on Minneapolis’ famous Eat Street. In collaboration with Ari Lamb Creative, SDCO developed a brand suite that feels comfortably worn and an illustration set with all the charm and familiarity of an inside joke.

Photos courtesy of ALC & Gene Pease

A world within your neighborhood.

Little Tijuana Neighborhood Lounge sits at the intersection of nostalgia and what could happen next. It’s a place you go to find yourself or find something new. Pairing a cocktail list of classic hits and originals alongside chef Dan Manosack’s take on globally-inspired bar food, Little T’s has something for everyone. So come in, stay awhile. Don’t be an asshole.