FLORAL DESIGN BRANDING

APRICOT FLORAL

Apricot is on the leading edge of a new generation of floral artists who transcend tradition and venture into a future all of their own imagination. When they needed a brand that could match up to their vision, they called SDCO. Together we created a visual identity that feels hand-crafted and personal, leaves space to dream, and befits a premium service.

Dreaming in Flowers

Apricot’s clients choose them expecting non-traditional arrangements and transformative floral installations. We approached their branding with the goal of complimenting — not competing with — their whimsical and free-flowing design style.