Walden Coffee
Walden approached me at a pivotal moment for their business. They had just purchased a cafe space in Northeast Minneapolis and needed a fresh identity to separate themselves from an increasingly-bougie coffee scene.
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Create a brand identity that can adapt along with Walden as it grows, and aligns with their environmental and community values.
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Walden owner, Nathan Crymble, provided a clear path for what he wanted his cafe to be — a gathering space for the community and a model for sustainable practices. The name “Walden” is derived from Henry David Thoreux’s book about communing with nature during two years spent living near Walden Pond in Massachusetts. To bring this to life, I created a design environment that is offbeat enough to be memorable. It’s not just a frog with gorgeous hair — it’s a place the neighborhood can own and visitors can be charmed by.
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Creative Direction
Art Direction
Copywriting
Illustration
Design
Merch
Custom Font
Walden Coffee
Walden approached me at a pivotal moment for their business. They had just purchased a cafe space in Northeast Minneapolis and needed a fresh identity to separate themselves from an increasingly-bougie coffee scene.
-
Create a brand identity that can adapt along with Walden as it grows, and aligns with their environmental and community values.
-
Walden owner, Nathan Crymble, provided a clear path for what he wanted his cafe to be — a gathering space for the community and a model for sustainable practices. The name “Walden” is derived from Henry David Thoreux’s book about communing with nature during two years spent living near Walden Pond in Massachusetts. To bring this to life, I created a design environment that is offbeat enough to be memorable. It’s not just a frog with gorgeous hair — it’s a place the neighborhood can own and visitors can be charmed by.
-
Creative Direction
Art Direction
Copywriting
Illustration
Design
Merch
Custom Font
